Whether you are faced with a policy or regulatory challenge, require Government support for a program or a new line of business, or want governments to better understand your operations, TSA will craft advocacy strategies and provide the tools you need to impact government decision making.
Our approach to advocacy emphasizes positive client-government interactions, making strategic contributions to policy development, and managing risk in a way that builds long-term, productive relationships with governments and competitive advantage for our clients.
For clients that need to engage in legislative and regulatory change, TSA has the detailed expertise to develop strategies and programs that generate client successes in major policy sectors including financial services, trade, healthcare, energy and environment, transportation, infrastructure, fisheries and agriculture, competition policy, intellectual property, and consumer rights and privacy.
TSA has secured major grants and financial support worth hundreds of millions of dollars for clients engaged in new business lines, cutting-edge R&D, disruptive technologies and front line charitable operations. TSA provides counsel and practical support at every stage of the application process, from gathering intelligence, to writing applications, to ensuring political alignment for your project.
TSA plans and executes Advocacy Days that effectively convey our clients’ messages to decision makers and advance their interests. We provide a comprehensive suite of services including strategic booking, personalized briefing binders, meeting tutorials, chaperoning and coaching. We do the time-consuming legwork that makes Advocacy Days successful.
Standing out from the crowd is essential for successful advocacy events in Ottawa and the provincial capitals. TSA has designed receptions and special events for major clients and their key guests that are memorable for their substance and uniqueness – and we have a track record of securing VIP speakers.
TSA conducts reputational audits that collect and analyze valuable insights from political, public service, and private sector stakeholders on the perception of our clients and their operations. We then turn the results of your audit into a blueprint for maximizing the organization’s government and public relations impact.
TSA offers comprehensive, timely, and cost-effective Federal and Provincial Government monitoring, from tracking legislation, to flagging Ministerial announcements, to monitoring Question Period and identifying opportunities for political and policy engagement. TSA’s expertise in proactive issues management helps ensure that governments don’t make decisions that impact our clients without warning.
Any appearance before a Parliamentary Committee is a unique opportunity to present an organization’s views to all of the major political Parties at one time. However, that can be daunting with inevitable partisanship, hostile questions, and arcane procedures – all of which are maintained for the permanent, online record.
TSA helps our clients define, compose, and rehearse their main messages and in-depth testimony, ensuring they can handle their Committee appearances persuasively and with confidence.
TSA has developed successful procurement relationships between Federal, Provincial, and Municipal governments and some of the most recognizable technology companies in the world, as well as startups looking to disrupt the very nature of government services.
TSA offers sophisticated market analysis, business development, bid execution, and customer relationship management services to private and community sector organizations seeking to sell products or services to government.
TSA develops and executes stakeholder relations and coalition-building programs on local, regional and national scales — from stakeholder mapping and monitoring, to relationship-building within and across sectors, to securing local government support for issues under Provincial or Federal jurisdictions. Sharp focus is maintained at all times on ensuring each element helps our clients achieve a specific advocacy objective.
Effective government and public relations requires effective written communication – correspondence with elected officials and public servants, regulatory submissions, social media posts, Committee speeches, policy briefs, press releases, op-eds, internal regulatory and political updates, pre-budget submissions, and issue briefs – to name just a few. Our team includes some of the best writers in the business and we can turn around concise written products quickly, providing high quality drafts that save client time and effort.
When an organization faces a political, media or public crisis, TSA works with client teams to develop prompt, smart, and impactful responses that help our clients avoid serious reputational damage. We prepare, coach, and support spokespersons in what is often their most challenging public affairs experience.
TSA also helps our clients identify potential oncoming hazards and execute plans for proactively managing these issues and mitigating and avoiding crises, ensuring that communicators all the way up to the CEO are confident and ready to engage.
TSA works with senior executives and spokespersons to ensure they are fully prepared and confident to speak to their issues in the public arena – including press conferences, legislative committees, public events and media interviews.
Senior Vice President, Government Affairs & Public Policy - Salesforce
President & CEO, JDRF Canada
Chief Executive Officer, Food and Beverage Canada
Dr. Martin Gillis
Registrar, Provincial Dental Board of Nova Scotia