Corporate advantage. Every company has the same goal for its investments. And an investment in communications should meet the same criteria – creating value and advantage.
TSA takes an intelligent and experienced approach to shaping PR strategy, positioning brands, promoting products and services, and managing reputations.
There are no cookie-cutter solutions at TSA. The only thing that is consistent for every client is our collaborative approach, well-defined solutions, and passion to achieve competitive advantage that demonstrates value.
TSA develops and executes stakeholder relations and coalition-building programs on local, regional and national scales – from stakeholder mapping and monitoring, to relationship-building within and across sectors, to securing local government support for issues under Provincial or Federal jurisdictions. Sharp focus is maintained at all times on ensuring each element helps our clients achieve a specific advocacy objective.
Effective government and public relations requires effective written communication – correspondence with elected officials and public servants, regulatory submissions, social media posts, Committee speeches, policy briefs, press releases, op-eds, internal regulatory and political updates, pre-budget submissions, and issue briefs – to name just a few. Our team includes some of the best writers in the business and we can turn around concise written products quickly, providing high quality drafts that save client time and effort.
When an organization faces a political, media or public crisis, TSA works with client teams to develop prompt, smart, and impactful responses that help our clients avoid serious reputational damage. We prepare, coach, and support spokespersons in what is often their most challenging public affairs experience.
TSA also helps our clients identify potential oncoming hazards and execute plans for proactively managing these issues and mitigating and avoiding crises, ensuring that communicators all the way up to the CEO are confident and ready to engage.
TSA works with senior executives and spokespersons to ensure they are fully prepared and confident to speak to their issues in the public arena – including press conferences, legislative committees, public events and media interviews.
Senior Vice President, Government Affairs & Public Policy - Salesforce
President & CEO, JDRF Canada
Chief Executive Officer, Food and Beverage Canada
Dr. Martin Gillis
Registrar, Provincial Dental Board of Nova Scotia