Communications

SERVICES

Whether you need a product launch or national public affairs campaign, TSA’s professionals have the skills and experience to design and run it.

Corporate advantage. Every company has the same goal for its investments. And an investment in communications should meet the same criteria – creating value and advantage.

TSA takes an intelligent and experienced approach to shaping PR strategy, positioning brands, promoting products and services, and managing reputations.

There are no cookie-cutter solutions at TSA. The only thing that is consistent for every client is our collaborative approach, well-defined solutions, and passion to achieve competitive advantage that demonstrates value.

Strategic Public Communications

TSA develops and executes stakeholder relations and coalition-building programs on local, regional and national scales – from stakeholder mapping and monitoring, to relationship-building within and across sectors, to securing local government support for issues under Provincial or Federal jurisdictions.  Sharp focus is maintained at all times on ensuring each element helps our clients achieve a specific advocacy objective.

Effective government and public relations requires effective written communication – correspondence with elected officials and public servants, regulatory submissions, social media posts, Committee speeches, policy briefs, press releases, op-eds, internal regulatory and political updates, pre-budget submissions, and issue briefs – to name just a few.    Our team includes some of the best writers in the business and we can turn around concise written products quickly, providing high quality drafts that save client time and effort.

When an organization faces a political, media or public crisis, TSA works with client teams to develop prompt, smart, and impactful responses that help our clients avoid serious reputational damage. We prepare, coach, and support spokespersons in what is often their most challenging public affairs experience.

TSA also helps our clients identify potential oncoming hazards and execute plans for proactively managing these issues and mitigating and avoiding crises, ensuring that communicators all the way up to the CEO are confident and ready to engage.

TSA works with senior executives and spokespersons to ensure they are fully prepared and confident to speak to their issues in the public arena – including press conferences, legislative committees, public events and media interviews. 

What Our Clients Say

“TSA has been a trusted advisor to Salesforce for more than 6 years. They have consistently delivered on a variety of strategic projects for us. They approach their work professionally, act in an ethical manner, and are fun to work with.”

Jim Green

Senior Vice President, Government Affairs & Public Policy - Salesforce

 

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2020-05-03T21:36:49-04:00

Jim Green

Senior Vice President, Government Affairs & Public Policy - Salesforce

 

“TSA has been a trusted advisor to Salesforce for more than 6 years. They have consistently delivered on a variety of strategic projects for us. They approach their work professionally, act in an ethical manner, and are fun to work with.”
"We have worked with TSA for several years for some key reasons. The first, and most important is that they are focused on our goals and make good things happen. The second is that I view them as a business partner. Their team brings different perspectives which ensures our plans and strategies are developed thoughtfully and holistically, and our teams have strong alignment."

David Prowten

President & CEO, JDRF Canada

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2020-05-03T21:37:36-04:00

David Prowten

President & CEO, JDRF Canada

"We have worked with TSA for several years for some key reasons. The first, and most important is that they are focused on our goals and make good things happen. The second is that I view them as a business partner. Their team brings different perspectives which ensures our plans and strategies are developed thoughtfully and holistically, and our teams have strong alignment."
"Throughout COVID-19, TSA has been instrumental in ensuring our association and members have remained up to date on developments at both the federal and provincial level.  This has been critical for us in navigating the rapidly changing health and economic environment."

KATHLEEN SULLIVAN

Chief Executive Officer, Food and Beverage Canada

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2020-07-16T22:14:36-04:00

KATHLEEN SULLIVAN

Chief Executive Officer, Food and Beverage Canada

"Throughout COVID-19, TSA has been instrumental in ensuring our association and members have remained up to date on developments at both the federal and provincial level.  This has been critical for us in navigating the rapidly changing health and economic environment."
"As the Provincial regulator of dentists and registered dental assistants in Nova Scotia, it is critical that we provide clear and accurate information to the public and our registrants that depend on us.  TSA ensures our communications are strategic, proactive and timely, and the Board and its spokespeople are fully prepared to engage with the media, stakeholders and the health community."

Dr. Martin Gillis

Registrar, Provincial Dental Board of Nova Scotia

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2020-06-17T14:20:06-04:00

Dr. Martin Gillis

Registrar, Provincial Dental Board of Nova Scotia

"As the Provincial regulator of dentists and registered dental assistants in Nova Scotia, it is critical that we provide clear and accurate information to the public and our registrants that depend on us.  TSA ensures our communications are strategic, proactive and timely, and the Board and its spokespeople are fully prepared to engage with the media, stakeholders and the health community."
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INSIGHT & ANALYSIS