Paula Morrison is responsible for the strategic planning, coordination and implementation of public relations activities for leading consumer and business-to-business practice clients. She is engaged in all aspects of client mandates and ensures the ongoing performance of the account teams for each mandate.
With extensive experience in B2B, technology communications, corporate communications, consumer marketing and media training, Paula lends her expertise to all of TSA’s clients including Transcontinental Printing Inc., Health Council of Canada, CityFlitz Advertising, AMEC plc and Trillium Health Centre to name a few.
Prior to joining TSA, Paula worked for a prominent national Toronto-based public relations and communications firm where she played a leadership role and managed various global mandates for clients including Hewlett Packard Services, Sun Microsystems and SAP. In this role she developed and implemented strategies to improve market position and highlight business priorities in the U.S. and around the globe for her clients. She has led major domestic accounts including 3Com and Canon Canada.
Paula has served as a communications advisor on various special projects, in the area of trade, to the Ontario Minister of Economic Development and Trade. She has also served as a consultant with the lead trade agency for the Government of Ontario, where she provided internal support on the development of an ISO9001 implementation and regularly liaised with Canadian and international government representatives.
Paula is actively involved in a number of not-for-profit organizations where she volunteers her time and expertise. A long-time supporter of Tropicana Community Services Organization, Paula tutors students from Kindergarten to OAC in mathematics and Language Arts. She also volunteers her time with Eva’s Initiatives, an organization dedicated to helping homeless and at-risk youth to get off the street, find housing and community supports, and begin to rebuild their futures. Paula is also an active member of the Urban Financial Services Coalition.
Paula is an honours graduate from the University of Western Ontario, and holds a Master of Arts degree in International Relations from the United States International University.