A 25-year veteran of public relations and public affairs, Jennifer Rideout supports corporate executives in Toronto, New York and San Francisco with senior level strategic counsel. She also leads B2B and B2C business development for TSA Toronto, earning recent new engagements with companies in food, clean energy, digital media, real estate and financial services.
Jennifer is distinguished by her strategic acumen, competitive tenacity and commitment to best-in-class client relations, which together yield outstanding results and client retention. Jennifer's recent industry awards include a Gold Ace award for excellence recognized by the Canadian Public Relations Society for work done with Sir Elton John and Starz Animation. This award was followed in 2012 with a Gold Ace award for Best Brand Development Campaign of the Year and other awards for media relations.
Jennifer consistently demonstrates her ability to maximize budgets with highly creative ideas that generate far-reaching results for her clients. Jennifer has shown she can out-strategize the competition and help clients successfully establish and promote their corporate and product brands in highly competitive markets.
Prior to joining TSA, Jennifer worked in Ottawa where she gained public affairs expertise on the staffs of the Minister of Industry and the Minister of Environment.
Jennifer is active in her community as a member of the National Arts Centre Gala Committee raising funds for the NAC's National Youth and Education Trust. As co-chair of Best of Bennington she worked with noted Canadian author and Bennington alumni Margaret Atwood to raise funds for the establishment of the Margaret Atwood Library. Jennifer is also a certified swim official with Swimming Canada and is a Director of NORAC, one of Ontario's premier swim clubs.
Jennifer resides in Toronto with her husband and thirteen-year old daughter. She is a graduate of St. Francis Xavier University and a native of Nova Scotia.