With expertise in corporate, technology and marketing communications, Hilary works on a range of TSA's client files including AMEC plc, Health Council of Canada, Transcontinental Inc, Trillium Health Centre and xwave.
Prior to joining TSA, Hilary worked for a prominent Toronto-based public relations and communications firm where she played a significant role in the daily operations of high-profile clients including, SAP Canada, Grand & Toy, Intuit, Sun Microsystems, Bell Enterprise, and Symantec Corp. As account lead on SAP Canada, Grand & Toy, and Intuit, Hilary was responsible for executing all components of the clients' public relations programs in Canada. Her speciality is business-to-business communications with a particular focus in small and medium-sized business and enterprise markets.
Hilary has successfully designed and executed a number of national and local media campaigns including thought leadership tours, virtual roundtables, social media campaigns, influencer programs, and product promotions. These campaigns resulted in national print, online, and broadcast coverage, as well as coverage in various trade outlets and blogs, exceeding client expectations.
Hilary is very active within the Toronto Branch of the University of Western Ontario's Alumni Association serving as Past President, and continues to volunteer her time as an active member of the Board of Directors for the University's Alumni Association.
A native of Toronto, Ontario, Hilary holds a B.A. in Sociology from the University of Western Ontario, and a Corporate Communications Post-Graduate certificate from Seneca College.