In today’s competitive business environment, companies and organizations face rapid and constant change. Successful organizations recognize that the core of effective change management is strategic communication planning, including the early identification of issues with potential for reputational impact.
At TSA, we specialize in strategic communication planning and issues management that supports organizations in achieving their business objectives, avoiding the reputational pitfalls that arise along the way. Our senior consultants have extensive experience working closely with CEOs and senior executives in providing strategic counsel on challenging issues. We believe the best way to avoid a crisis is to identify and manage issues early.
Even with the best of planning, a crisis can arise unexpectedly, requiring a prompt and aggressive response to avoid serious reputational damage. TSA consultants have extensive experience in crisis management. Some of our most successful assignments have been in dealing with crises that few ever hear about because they have been effectively managed.
Crisis Management: When a major entertainment provider with locations across Canada entered a court-appointed financial restructuring to avoid break-up, TSA worked with management and employees to ensure customers and the media saw nothing more than business as usual. As a measure of success, long-term booking levels were maintained.
Issues Management: TSA managed public and government relations for plant closures in British Columbia, Manitoba, Ontario, Québec, Nova Scotia and Newfoundland by high-profile consumer products companies. No brand diminishment was detected in subsequent consumer surveys.
Disaster Planning: TSA tested and assessed the communications planning for a major nuclear facility in a real-time simulation of a multi-day radiation leak. TSA’s assessments resulted in multiple changes to communications approaches to the local and national media, as well as the neighbouring public.